A MNC brand might spend millions on advertising to push their products, to improve their brand recall etc. But the power of a single blog post like this one beats all that IMO.
You just cannot afford to piss off a popular blogger cos' in effect you are screwing up so much else. And when a well-known blogger writes a post this about his/her problems with something there is a chance it'll get mentioned about, linked to by her readers, followers (and fans) on their sites, blogs (Now this complaint might be about a simple broken AC.. but, if it had been a seriouser problem there is a good chance it might've gotten micro-viral).
And at a time when most buyers do all their product research online, a simple screw up by the local dealership in responding to a service call/complaint might cost it a lot of business.
The brands might soon have to find a way to make sure such 'people with big voices' are taken care of well (of course the easiest way out of this would be to provide good support to all their customers).
Tuesday, May 19, 2009
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5 ADDITIONAL THOUGHTS:
couldnt agree with you more..:) hope the marketing managers are listening.. :)
Actually there's more to blogging than just getting your opinion out.
Remember that blogger who got busted for bad-mouthing NDTV journalists during 11-28?
Blogs are a powerful way to say things...and make sure we say the right things.
:)
She is the worst hypocrite I have ever seen.
i going with arn on this.. indeed, blogging is a very powerful tool but it's best when used fairly and responsibly...
whilst word in the blogging community can quickly spread, as you say in a micro-viral like manner, i sometimes think that a lot of companies are oblivious to this and discredit the impact of one blogger's opinion can actually have. Simply put, perhaps they just don't have the time and resources to patrol people's blogs to see if they're bad mouthing them. And even if they did find something that flamed them, would they care?
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